Announce the names or ticket numbers of raffle winners after a fundraising event. Interview someone who has benefited from your cause. Partner with someone on Twitch to turn one of their streams into a donation channel. Live stream a conversation with experts in your field or on your team. Here are a few ideas for your organization’s first live stream: In fact, unscripted, off-the-cuff videos seem more authentic and often garner higher engagement rates than traditional videos across YouTube, TikTok, Instagram, and other platforms. One thing more fundraising professionals should be (but aren’t) using to its fullest potential: Live Streams.Ī live stream doesn’t need a lot of careful planning as if it’s a big production. You’re probably already enacting the obvious methods for adding new supporters to your donor management or CRM, but what about the lesser-known fundraising avenues? Turning a growing list of supporters into donors, advocates, and volunteers is always top-of-mind for any charity, and we know that sharing compelling stories about your impact is an engaging strategy when it comes to making appeals. Visit this Amazon page or check out this guidebook to get started with updating your list.Īfter you set up your Amazon Charity List, you’ll want your supporters to know of this new way that they can support your organization. In the past, Amazon has even “cleared out” some Charity Lists, providing an extra impact for those who need it most. By creating a list of items your charity needs, Amazon shoppers can browse and donate requested items directly to your cause. If you haven’t set up a Charity List, now’s a great time to do so. While Amazon has announced the end of AmazonSmile, they will continue to support their Charity Lists feature. As such, I want to share seven fundraising ideas for nonprofits looking to offset the impact of the AmazonSmile program’s abrupt ending. 5% to the charities that its customers choose to support. 
Personally, I love seeing my Amazon purchases benefit causes I care about, and I’m disappointed that Amazon will no longer donate.
In a letter to customers, the company said, “With so many eligible organizations - more than one million globally - our ability to have an impact was often spread too thin." To put this in perspective, an Amazon spokesperson told NPR that in 2022, the average donation per charity was $230 in the United States.īut nonprofits know that every dollar counts, and the AmazonSmile program had helped many fill fundraising gaps when events and campaigns didn’t hit their goals. charities and about half a billion dollars globally, according to Amazon. Since 2013, AmazonSmile has leveraged its fundraising clout to donate over $400 million to U.S. Last week, Amazon announced that it's ending the AmazonSmile program on February 20, 2023.
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